Dare to be different
DARE TO MAKE A DIFFERENCE!
Established in 2013, Preppy Trendy was born after the founder, Marie Caroline Shulman, had an epiphany while standing on a subway platform in New York City, NY. As she was waiting for her train, she noticed a woman standing near her dressed so effortlessly. Marie was floored by her presence. This stylish stranger was wearing a classic white button up shirt; collar up, a sleek pair of jeans with a pair of nude flats, a tribal choker, and chunky brass statement cuff. And that’s when the preppy trendy philosophy clicked! Like many women already own (but may not know it yet), one must have an essential outfit in their closet that can be worn in any occasion and represents the wearer in the truest form, yet interpreted with a unique twist. And so, in essence, this is what Preppy Trendy is all about…
Marie Caroline grew up in a house of classic style. After admiring her mother who sketches and makes her own clothes, she developed a personal and unique connection to fashion. With her mother working as a serious government employee and her father, a writer, Marie Caroline was raised in a household of creativity and strictness. "It was amazing to see my mother walk glamorously out the front door to a political meeting in a pristine black suit straight from the racks of Barney’s. Observing my parents and traveling at a young age has tremendously influenced my life. I learned to be a strong renaissance lady, which simultaneously allowed me to discover my passion in fashion."
As a pre-teen, Marie started a small thrifting business from what she got on her shopping trips during family holidays and raiding her mother’s chic jewelry collection. She sold whatever she could buy from her travels. She wasn’t doing it for monetary gains then, but for the love of styling and interacting with interesting people. From there, Marie became the go-to stylist in her expanding social circle while still in grade school. From calling local boutiques to dressing her friends for big events, Marie naturally fell into the industry with happy clients all over town.
Years later, Marie Caroline founded Preppy Trendy, a lifestyle label that pretty much portrays those fashion icons and rebels possessing that je ne sais quoi.